1. Simplify, simplify, simplify. What is the most important thing you want to tell the visitor about on each page? If a web site has too much information on a page, it ends up being confusing to the user. Additionally, Search Engines actually prefer that you separate topics out onto their own pages, as it sees this as more relevant to the users.
   
   
2. Visually highlight important calls to action such as your telephone number and email address. Consider using icons to highlight important items on a page.
   
   
3. Set up an email newsletter - this is a inexpensive and environmentally-friendly way to keep in touch with your customers, notifying them of new products, sales, events, or to send them special discounts for being newsletter subscribers.
   
   
4. First impressions are very important. When people arrive at your web site, you have about five seconds to convince them to stay. On your homepage, keep it simple, communicate what you do and what makes your business different.
5. Be personal. Use photographs of people and testimonials from happy clients to build trust. Make sure you include your address and phone numbers on your contact page. People like being able to easily contact you and know where you are located.
6. Use maps. Buyers may not be familiar with where you are located. It’s also helpful to have a custom map designed for your site to indicate landmarks that might not be found on Google maps. However, it is also important to link to a Google or Yahoo map so that customers can easily get directions to your locations.
7. Make sure to do your keyword research before you start building your site. After discovering what users are searching, you should then choose 6 to 10 phrases you want to rank for and try to incorporate them naturally into your page titles and headlines.
8. Make sure to organize your web site so that it is easy for your users to navigate and find what they are looking for. Clear and logical navigation will help users navigate your site and help them to understand what you do and how you can meet their needs.
9. Use web conventions. For example, using underlined text when linking and make your logo link back to your homepage. People have certain expectations driven by their experiences of other websites. You need to understand what these are and make sure you accommodate them in your design.
10. Limit your color palette. Professional looking websites tend to use 2-4 colors. Use color to help highlight important features on your web site.

1. Open Source Software

WordPress is an Open Source software which allows it to be used free of cost. You can use it on any kind of personal or commercial website without have to pay a single dime for it. It is built on PHP/MySQL (which is again Open Source) and licensed under GPL.

2. User Friendly

You don’t really have to be experienced to use WordPress on your website. Nowadays most of the hosting companies provide the ability to install WordPress on your site at a single click of the mouse. The administration section is easy to navigate and its even easy to add articles/content to your website.

3. Themes Support

You will never run short of templates when using WordPress. If you don’t like the themes that come with the default installation of WordPress, you can hunt on the Internet and you will find thousands of free themes that you can download and use for your website. There are themes which can even make your website look like a regular site instead of a blog.

4. Plugins Extend Functionality

WordPress plugins allow you to do just about anything that you want and can be installed in a jiffy. For example, you want to paginate your blog posts, just look on Google and you can easily find the relevant plugin that will easily do the job for you.

5. Standards Compliant

WordPress is one software that follows all the Web Standards and keeps your blog or website compliant to all the rules that have to be followed when running a website.

6. SEO Friendly

Search Engines have to be definitely kept in mind when building a website. WordPress uses different functions which allow it to be search engine friendly. For example sending pings to other sites, making categories, tagging your posts, use of h1/h2 tags etc.

7. Large community Support

As per recent statistics, WordPress is used on more than 1% of the websites on the Internet in the world. There is a large user community backing the development of this software. So, whenever you face any problems, you can go through all the available WordPress forums and communities and find answers for all your questions.

So, you see the benefits of using WordPress now? And, you can add to this list by providing your feedback in the comments.